Use of information

The information collected from you is used in a number of ways. We use the information to process your registration, to fulfil your service order; maintain the quality of our service, generate statistics about Area!’s visitors, facilitate payment in respect of services rendered to you, personalise and improve the content of Area!, fulfil any other request you have made, conduct research and generally enhance our service delivery to you. The information collected is also used to prepare reports for our internal use and for our current or potential partners e.g. agents, investors, sponsors, advertisers, potential Influencers and other potential users.


We may use location-related information to provide, personalize and improve Area! for you and other visitors.


We may from time to time wish to provide or connect you with information, including from third parties, about special features of Area! or any other service we think may be of interest to you. If you do not wish to receive these kinds of communications, you can opt by emailing our Data Protection Office via


We may hire other companies to provide services on our behalf e.g. performing statistical analysis of our service etc. and these companies may use your personal information and or communicate with you. We will only provide those companies with the information necessary to provide us with such services and we shall prohibit them from using that information for any other purpose.


We may use the information that we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, and promote safety and security on and off Area!. For example, we may use data that we have to investigate suspicious activity or breaches of our Terms or Policies, or to detect when someone needs help.


We reserve the right to disclose information about you or your use of Area! in compliance with any legal process (i.e. any statutory demand, subpoena, warrant or court order) to protect against fraudulent, abusive, unlawful use of Area!, to protect our rights or property, to defend the personal safety of users or when we believe in good faith that a situation involving danger or injury to any person requires disclosure.

We shall not sell, share or offer information about you with third parties except in the manner described in this policy.